The Lil Jo Lure Co

save 35% on EVERYTHING until Jan 31
Use discount code 35GOINGON20! at checkout
Free shipping over $30
Quality not Quantity
Professional Auto-Grade Paint
UV Protected Lures
100% Recyclable Packaging

Follow me on Instagram for works in progress & product videos - link at top of page!

Free shipping over $30
Only $1.99 Standard shipping on orders less than $30!
Quality not quantity
Spend less on high-quality, small batch lures. Hand-painted details are added to almost every paint scheme because to me, those details matter.
Professional auto grade paint
I use paint trusted by professional artists in the automobile, special FX, & accessories industry for their durability & quality.
UV Protected Lures
Lures using non-lightfast paint ie. fluorescent & candy paint, will be double-coated to help keep their vibrancy.
Packaged in 100% recycle materials
Everything from the clear lure boxes to the USPS box is recyclable, so please ensure you do so!

Stand out with Lil Jo Lures

The difference is in the details
Thank you for your interest in Lil Jo Lures! I create small-batch lures using the highest quality urethane/acrylic paint used in custom auto painting, then clear using the industry standard KBS Diamond Clear clear coat for added durability. Fluorescent and candy paint are not lightfast regardless of manufacturer, meaning they will fade over time - I combat that by adding two coats of a UV Protectant over every lure using with these paints. For my hi-detail realism (HDR) lures, I prefer to add details and texture with a paintbrush. Although it takes extra time, the outcome is second to none and you will have yourself a one of a kind lure. No two fish are the same, so why should these lures be? I purposely paint them as naturally as possible, while also making them stand out in a school of baitfish. After all, we're trying to convince fish to choose our bait! Finally, each lure is rigged exclusively with Gamakatsu hooks, known for their strength and 'sticky' points. Whether you choose a lure with a unique paint scheme or one of my HDR's, you will surely stand out with a Lil Jo Lure! Follow me on Instagram for works in progress & product videos - link at top of page!

The Angler's Artist - passion fueled painting

- Jo Ryan Artist, Angler, & her inspiration
One thing that gets me through the cold Midwest winters is the promise of the next fishing season. - 2021 was no different. I spent the winter painting, researching, and day-dreaming of those spring showers and sunny days. I reminisced about the first time I tried top-water lures and was hooked - literally every single cast. I longed for another chance to hook the muskie that followed my first custom painted swimbait and broke the surface - nearly giving me a heart attack - then gave me a side eye as it swam back into the weed bed. While planning for the next season's strategy, I realized how expensive it can be to update the tackle box with premium equipment. Thus, the Lil' Jo Lure Co was born. Hundreds of painting hours, dozens of painting trials, and a few drops of blood later, I am proud to share with you a collection of unique and high-definition realism (HDR) hard baits, rigged exclusively with Gamakatsu hooks. I do this because I love to fish and believe everyone should have the access to top-notch, ready to fish lures. I stand behind my work and offer a 100% guarantee. I appreciate any and all feedback - good, bad, and ugly. After all, I am just an average Jo painting above average lures, just for you - the every day angler. OK, well I guess pros can use them too ;)

Lures born in the Land of 10,000 Lakes

Minneapolis, MN, USA
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